Our services
STRATEGY
FORESIGHT
STRATEGY
Shaping strategic thinking. Identifying goals and creating plans for your business, brands and categories
INSIGHT
FORESIGHT
STRATEGY
Extracting value from your data and research. Identifying compelling insight through engaging storytelling
FORESIGHT
FORESIGHT
INNOVATION
Keeping apace of change, helping you to connect with the right trends for your business
INNOVATION
CATEGORY/BRAND
INNOVATION
Inspiring new thinking through agile workshop facilitation, generating and evaluating new concepts
CATEGORY/BRAND
CATEGORY/BRAND
CATEGORY/BRAND
Creating impact, igniting action and optimising sales, we identify and embed tactics to achieve category/brand goals
VALUE
CATEGORY/BRAND
CATEGORY/BRAND
Evaluating approach, driving efficiency, implementing best practice, mentoring teams, unlocking value & ROI
About me
MARY KIRK - INSIGHT, INNOVATION & CATEGORY MARKETING CONSULTANT
“Ambitious and driven insight, innovation and category marketing leader, highly respected and influential at board level. An innovative thinker and strong communicator skilled in establishing compelling insight and visions to influence strategic direction and deliver tangible business wins.”
Hello
I provide strategic thinking and practical solutions to deliver marketing excellence.
I am a strategic insight, innovation and category marketing consultant with 25 years' FMCG food & drink experience. I've worked for Bakkavor, Premier Foods and Orchard House as part of Hain Daniels in Head of Marketing/Insight/Category roles working across retailer own label and branded product portfolios.
I deliver transformational results through strength of relationship and expertise. I inspire new thinking, create impact and ignite action, drawing upon my breadth of skills and experience to drive change in your business.
Some of my career highlights include:
- Being an enthusiastic, inspiring leader, managing a function through restructure
- Managing high value budgets and supplier relationships, step changing data diagnostics and research processes - acting as a voice of the consumer across the business
- Establishing strategic growth platforms to underpin business and category direction - infleuncing decision making at board/director level, amongst teams and customers
- Using my innovative mindset to facilitate workshops to inspire new thinking, unlocking commercially viable ideas and processes
- Creating transformational category and brand marketing plans, implementing tactical solutions to change consumer behaviour
I am a highly motivated, fanatical foodie who enjoys a challenge. An agent for change, continuously looking for new ways to deliver marketing excellence, enhancing performance and achieving personal, team and business goals.
Allow me to use my breadth of skills and experience to develop strategic thinking and implement practical solutions to achieve your business goals.
Mary
